This is Soul-Centered Scaling:
1:1 Coaching for Business Owners Ready to Scale to $500K-$1M
Without Being the Bottleneck.
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Your Business Works…
It Works Because You Work.
Your audience listens.
Your offers sell.
Money comes in when you show up.
And that's the problem.
Because at this point, every dollar that comes into your business still runs through your body first.
Every launch depends on your energy.
Every decision waits for your availability.
Every pivot requires your adrenaline.
Your business has outgrown the way you currently operate. And you can feel it.
You know you're capable of more.
That your business can be a company that runs without you, even outlives you — but the way things run right now?
A system where everything depends on you?
Isn’t scalable.
You've built a beautiful, successful, high-demand business...
and behind the scenes it's a tangle of:
- Â Unspoken decisions and processes that live only in your head
-  Outdated, abandoned, or nonexistent systems—so you're still doing everything manually, leaking time, productivity, and money
-  Offers that are too dependent on you, too many offers, offers you’ve outgrown
- Â A team that's waiting for clarity you don't have time to give
- Â Launches you improvise and somehow pull off every time
- Â Ideas you KNOW could double your revenue... but would require bandwidth you don't have
Your business is ready to scale.
Your infrastructure isn't.
And you're at the stage where "figuring it out as you go" isn't cute or scrappy anymore — it's exhausting and expensive.
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You've Tried Fixing This Before.
Here's Why It Didn't Work.
You've hired strategists. They gave you solid plans. You didn't implement them.
You've bought courses. You started strong. By week 3, you were back to your old patterns.
You've done mindset work. You understand your blocks intellectually. Nothing changed behaviorally.
Because you need both the infrastructure to scale
and the internal capacity to lead your company through scaling.
Strategy without internal work = plans you don't execute
Internal work without strategy = awareness without results
Most coaches give you one or the other.
I give you both.
Integrated.
I don't just "coach" you.
I build your scalable business infrastructure WITH you, then we address the identity patterns that try to sabotage the execution.
The Strategic Work:
Building Your Backend Infrastructure
Most business owners have massive revenue potential sitting right in front of them that they can't see.
I help you see the scalability that's already there, then we build the structure to capture it together.
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Backend Infrastructure & Monetization:
- Functional tech stack structuring for scalability
- Product ecosystems where everything works together strategically
- Automated pathways that turn audience members into leads, leads into customers, and customers into lifers
- Repurposing existing content instead of constantly creating new things or reinventing the wheel
- Identifying products that need to be retired because they're not scalable
- Refining bloated product suites down to what makes the biggest impact, or fleshing them out to create a comprehensive customer journey
Team Structure & Operations:
- Clarifying roles and building clear systems so your team members can execute your visionÂ
- Creating delegation frameworks so you're not the bottleneck
- Building systems so work happens without you micromanaging
- Hiring strategy (and firing strategy when needed)
- Properly training your team within clearly defined expectations and standards
Launch Strategy & Revenue Planning:
- Â Strategic pricing that reflects the transformation you deliver
- Â Launch planning with detailed runways and clear revenue projections
- Â Marketing strategy integration (organic & ads strategies)
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Then the Identity Work:
Becoming the CEO Who Can Execute It
Here's what happens when we build the complete strategic roadmap together:
The strategy reveals the internal blocks.
We build the roadmap together—how to scale, how to delegate, how to price appropriately, how to create space in your calendar.
And then the old patterns show up.
- You look at the plan to delegate your core work and immediately think of 10 reasons why your team can't handle it.
- You see the pricing strategy and start adding deliverables the second we get off the call.
- You map out taking three weeks off and feel guilty just looking at the calendar, so you fill the white space back up.
I expect this.
And I want it to happen.
Because this is how I see the pattern you can't see.
This is where we find out why every strategy you've tried before hasn't stuck.
Other strategists hand you the plan and disappear.
I stay focused on you through execution — watching for the exact moment the old pattern tries to take over, identifying it with surgical precision, and rewiring it in real time.
That's why my work gets results when nothing else has.
The strategy reveals the block.
I see it before you do.
We fix it immediately.
The strategy sticks this time, so you finally see the results.
Real Results: What This Actually Looks Like.
My clients come to me successful but at capacity — they've built thriving personal brands where everything runs through them.
Great offers, loyal audiences, real revenue.
But behind the scenes?
It’s either chaos, or held together by duct tape (or a bit of both).
Here's what changes:
- From improvising every launch → year-long strategic calendars with systems that execute without you
- From scattered revenue streams → focused, scalable infrastructure
- From "I am the business" → a company that can run while you're offline
- From low 6 figures working around the clock → clear path to $500K-$1M working less than ever before
And internally:
- From micromanaging everything → trusting your team to execute
- From hustling = safety → making money while relaxed
- From avoiding hard decisions → making them quickly and owning them
- From undercharging to be "accessible" → charging what your work is worth to clients who value it and are happy to pay full price
The result is not just more revenue (though that often happens).
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It's becoming the CEO who can lead the company you've built—making decisions quickly, trusting your team to execute, and building a business that doesn't require you to work constantly to keep it running.
If you're here, you're already done trying to out-strategize the parts of you that keep recreating the same results.
You're ready to stop fixating on "fixing" the business, and start evolving into the person who can lead it.
That's the work we do here.
Every decision you make ripples outward—through your business, your team, your life.
And right now? Many of those decisions are costing you more than you realize.
Here's what that actually looks like:
- You underprice a package by $2K... and ten yeses later you've left $20K on the table this quarter.
- You say yes to a misfit client, and suddenly your energy is spent managing dynamics that drain you, resenting work you don't even want to be doing.
- You pull your punches in your messaging, and you spend the next launch fielding inquiries from people who aren't the right fit—while your ideal clients don't even realize you're for them.
- One unclear boundary drains your calendar and has you missing workouts, eating in a rush, resenting that you're not having fun anymore.
- You delay a decision you know you need to make—ending an offer, raising a price, saying no—and you leak energy into something that's no longer alive for months.
Multiply those micro-costs across a year, and you’re not just leaking money —
you’re shaping a business that’s built to protect your fears instead of express your genius.
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But you can only make decisions from a new place when you believe it’s safe to do so.
When you know — not just conceptually, but in your body — that choosing based on what you actually want won’t cost you everything.
That you’re allowed to build around what works for you.
That you can scale your business without sacrificing yourself.
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Most of my clients come to me once they’re already “successful.”
They’re making money.
Their business works on paper.
They have everything they thought they needed to finally trust their expertise, lean back, slow down, believe in their authority.
But instead of freedom, they find themselves performing to keep their audience happy. Pressuring themselves to keep churning out work they've outgrown. Terrified that if they change anything, they'll lose everything.
They thought they could hustle and prove their way to ease.
But ease isn’t something you reach by doing more... it’s something you create by deciding differently.
And that means learning how to make choices from trust instead of fear, from desire instead of duty,
from what’s true for you instead of what’s expected of you.
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If you already know your strategy isn’t the problem — and you’re done being the bottleneck — this is your next move.
Soul-Centered Scaling
For founders whose artistry has become a company.
This is the highest-touch container I offer: an intimate private advisory relationship designed to build both the infrastructure your business needs to scale AND the internal capacity you need to lead it there.
Inside Soul-Centered Scaling, we work together three times per month in deep 1:1 sessions, with direct access to me between calls as you execute in real time.
Every decision—strategic, structural, creative, financial—is where we do the real work:
getting underneath what's driving you and aligning your choices with what you actually want to create.
Together, we build the backend infrastructure, refine your strategy, and address the internal patterns that try to sabotage execution—across your revenue, team, capacity, and operations.
Most founders try to do this in isolation. That's exactly why it never sticks.
This proximity gives you a trusted advisor who sees both the strategic gaps in your business AND the internal patterns sabotaging execution—and who can help you fix both, integrated.
Decisions that used to sit on your desk for weeks move in minutes.
You stop paying the tax of doubt and delay.
What You Actually Get.
Three 1:1 Sessions Per Month
Every session is customized to where you are and what your business needs to scale.
We might be:
- Building your backend infrastructure (tech stack, funnels, product ecosystems)
- Planning launches with detailed revenue projections
- Reviewing your content strategy and repurposing existing assets
- Mapping out your team structure and delegation frameworks
- Working through pricing strategy and offer suite refinement
- Addressing the internal patterns blocking execution
- Building your capacity to lead, delegate, and trust
...each session is catered to you, your needs, and what you bring to the call.
Direct Access Between Sessions
You have direct access to me as you:
- Execute the strategy we've built together
- Navigate team dynamics and hiring/firing decisions
- Make real-time business decisions
- Face the moments where old patterns try to take over
Complete Strategic Roadmaps
This isn't vague coaching.
I'm hands-on, in the business with you as a strategic thought partner—bringing the business infrastructure and scalability lens to your creative genius.
You get the actual deliverables YOUR business needs—whether that's implementation plans with timelines, revenue projections, tech stack recommendations, launch calendars, team structure clarity, curriculum design, IP development, branding strategy, copy review, or content repurposing plans.
We build what will move the needle for you.
Here, we don't build businesses that require you to sacrifice yourself, your health, or your sustainability.
We build companies that scale in ways that actually work—strategically sound, internally aligned, built to last.
The future of your business is being built one decision at a time. Every choice is a blueprint for what's coming next. And right now, you have the chance to make those choices from a completely different place.
Soul-Centered Scaling is where creative founders come when they're done being the bottleneck in their own business.
It's where we build companies that scale sustainably—with the infrastructure to support growth and the internal capacity to lead it.
Capacity is limited. Clients are accepted by application only.
“I feel like I have a solid foundation now”
Cera is a really wonderful coach.
She has so much knowledge, and she knows how to transmit it.
She helped me address a lot of the aspects of my business that I was afraid of or frustrated by that I kept dropping the ball on.
I feel like I have a solid foundation now to be able to move forward without so much worry or avoidance.
I tend to be the space holder in my work and relationships, and it takes a lot for me to trust someone to hold space for me.
From the beginning, I fully trusted Cera in that role.
One of the things I really appreciate about her is that she doesn't gloss over anything.
I worked with her in regards to my business, but we also dove into the personal and emotional sphere and how that was impacting my business and my life.
As someone who really values diving deep into those areas, it was so nice to have someone help me through some of the sticky spots I wasn't able to traverse on my own.”Â
– SUSAN FRANKOVICH
“Cera made it feel doable,
because she knew it was...”
Part of choosing ME was really letting my fears of running a business subside. I come from a family with nothing but failed businesses under their entrepreneurial belts....
The mistakes of my ancestors don't define my success and ability to see my purpose unfold.
Starting [my business] was a BIG dream. I had started with some 1:1 students a few years prior to coaching with Cera. It was too purposeful to ignore, the results the students were getting were too loud to let fear win. I HAD to make this a REAL SCHOOL.
Cera made it feel doable. Because she knew it was. She wasn't holding my same fears or programming. She cut through the bullshit. She knew I could do it, even when I was scared.
Shit. I'm gonna cry typing this!
The Un•Earth School of Magick is WILDLY successful....
I love you, CERA! Thanks for taking me on as a 1:1 client.
– KELSEY M.
“Her advisement was both practical and magical...”
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I've had a full day to let myself settle from my session with Cera. I'm still not sure if I have the words to fully express my gratitude for her skill, time, compassion, and ability to catch the parts of me that had fallen through the cracks.
She helped me craft my business mission as well as connect with my north star principles. She gave me accessible tools to aid me in moments when I have forgotten myself, my mission, and my goals.
I feel uplifted on multiple levels. I am reminded of all the work I have done already. How simple and delicious and joyful this can all be. Her advisement was both practical and magical. The clarity I gained in those few hours were life changing and I am now confident in my next moves along this path I am creating for myself. I don't feel like I'm creating it alone now.
She is a phenomenal space holder for healing and growth. She has the ability to assist while cultivating agency.
I'm excited about continuing to work with her as I craft my life.
Thank you Cera!
– RAWIYAH TARIQ
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