Let’s be clear from the start:
this is not "business coaching" in the way you’ve experienced it before.
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If you’re looking for someone to hand you a perfect 5-step plan, map out a generic funnel, or do the thinking for you while you stay the same — this is not the place.
And if what you want is a quick injection of momentum without any change required on your end — you will hate this work.
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This is for the founder who’s ready to stop pretending it’s just a strategy problem — and willing to get uncomfortably honest about how their own patterns are shaping their results.
The offers they won’t raise the price on.
The messaging they keep watering down.
The boundaries they keep collapsing.
The ways they keep trying to be more palatable, more likable, more acceptable — instead of more themselves.
Business is one of the most efficient truth-serums you’ll ever encounter.
Because business touches every possible loaded issue — the deepest, most invisible subconscious architecture we picked up in childhood around money, value, visibility, responsibility, worth, relationships — and demands you to work with them all at once.
The moment you decide to build something bigger than yourself, every story you’ve ever carried about “who you are” and “what’s possible for you” are brought to the forefront.
The further you scale your work — the more people you serve, the more money you make and spend, the more decisions cross your desk — the higher the stakes, the louder these old patterns become.
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Everything depends on you.
No one would ever guess with how successful you are on the outside how much you’re struggling on the inside, carrying the weight of so much to lose, or never feeling like you’ve achieved enough to fully relax and trust what you’ve built.
Pricing an offer, hiring or firing a team member, accepting clients or collaborations — none of it is “just business.” Every decision you make is a reflection of how you lead, what you expect and believe, how much you allow yourself to receive.
Every day you’re asked to make a dozen business decisions, and each one is a reflection of who you believe yourself to be and what you believe is possible for you.
With every decision you make, you answer the question “Who do you think you are?”Â
This work meets you there — at the point where strategy and identity collide — and reshapes the internal architecture driving how you answer that question when the stakes are highest.
What we do together is deep identity work — the kind that changes how you see yourself, how you make decisions, how you run your company, how you build wealth.
We don’t do it by laying more of someone else’s strategies and systems on top of what you’ve built.
We do it by stripping away everything you built from fear, scarcity, and outsourcing authority.
We do it by elevating who you are, so that you can make choices rooted in pleasure, joy, desire, and profound trust in yourself as a leader.
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Yes, your strategy will evolve.
Yes, you’ll probably make more money.
Yes, your offers, messaging, and backend operations will change.
But those things are the byproducts — not the product.
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The product is you.
More honest. More self-trusting. More grounded. More unshakeable.
The version of you who can lead a business that’s built for the life you actually want, not the one you think you’re supposed to have (or the one you’re creating to prove yourself to an invisible judge in your mind).
If you know that the version of yourself who got you here can't get you where you want to go, you're ready for this work.
What this work is... And what it isn’t.
This is not a plug-and-play strategy container.
It’s not about templates, tactics, or hacks.
If that’s what you want, there are hundreds of programs that will sell you that.
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This is a container for identity transformation, decision architecture and leadership evolution, using business as the laboratory.
We work beneath the surface of every choice — on the beliefs, patterns, and protections shaping your leadership — because the version of you that keeps defaulting to over-delivery is already creating real costs: missed revenue, scattered messaging, clients you’ve outgrown, a business that feels like a draining job (not a money printing freedom machine).
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We’re going to look directly at the parts of you that still believe worthiness is earned by over-delivering.
The parts that make you hesitate to charge what your work is worth.
The parts that silence your most powerful ideas because they’re afraid someone might not like them.
And we’re going to integrate them.
We will not shame or bypass them, but see them clearly, so that we can change the way they operate.
The result is not just more revenue (though that often happens).
It’s something more significant:
– Decisions made from authority instead of avoidance.
– Offers built from desire instead of obligation.
– Messaging that sounds like you — uncensored and magnetic.
– A business that is scaled to the size of your potential, not the size of your self-doubt.
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This work requires courage.
It asks you to be willing to be seen, to question long-held stories, and to meet yourself with radical honesty.
It’s not always comfortable. But it is deeply liberating.
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And if you’re here, it’s probably because you’re already done trying to out-strategize the parts of you that keep recreating the same results.
You’re ready to stop fixating on "fixing" the business, and start evolving the person building it.Â
That’s the work we do here.
It’s time to get real about how much energy — time, money, creativity, bandwidth — your decisions actually cost you.
Every decision ripples outward. Through your business. Through your team. Through your art, the ecosystem of your life and your family.
And if the goal is a company that expands your world rather than drains it, those decisions have to be made from a different place: pleasure, desire, joy, ease, what feels most true and most you — not from obligation, scarcity, pressure, overwhelm, or speed.
- Price a $5k package at $3k...and ten yeses later you left five figures on the table this quarter.
- Say yes to a misfit client, and suddenly your most generative energy is spent second-guessing decisions, managing dynamics that drain you, and resenting how much of your calendar is devoted to work you don’t even want to be doing…for a client who isn’t even going to give you a testimonial when you’re done.
- Pull your punches in your messaging, and you’ll spend the next launch fielding inquiries from people who admire your work but aren’t ready for the depth of it — while the clients who are the right fit don’t even realize it because you’re not speaking to them.
-  One unclear boundary drains your calendar, your art, and your cash, and has you missing your workouts, eating in a rush, and resenting that you’re not having fun anymore.
-  Delay a decision you know you need to make — ending an offer, raising a price, saying no to a collaboration — and you’ll spend months leaking energy into something that’s no longer alive, quietly eroding the trust you have in your own instincts.
Multiply those micro-costs across a year, and you’re not just leaking money —
you’re shaping a business that’s built to protect your fears instead of express your genius.
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But you can only make decisions from a new place when you believe it’s safe to do so.
When you know — not just conceptually, but in your body — that choosing desire won’t cost you everything.
That you’re allowed to build around what you want.
That you can follow what’s exciting to you and still be wildly successful, keep the business running, even grow it more than you did before.
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Most of my clients come to me once they’re already “successful.”
They’re making money.
Their business works on paper.
They have everything they thought they needed to finally trust their expertise, lean back, slow down, believe in their authority.
And yet — instead of freedom — they find themselves performing to keep the audience they’ve built happy.
Pressuring themselves to keep churning out work they’ve outgrown.
Terrified that if they change anything, they’ll lose everything.
They thought they could hustle and prove their way to ease.
But ease isn’t something you reach by doing more... it’s something you create by deciding differently.
And that means learning how to make choices from trust instead of fear, from desire instead of duty,
from what’s true for you instead of what’s expected of you.
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If you already know your strategy isn’t the problem — and you’re done being the bottleneck — this is your next move.
The Pleasure-Profit Paradigm™
How we architect businesses that scale sustainably without sacrificing joy.
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For the founder whose artistry has become a company.
This is the highest-touch container I offer:
a private advisory relationship designed to change how decisions are made at the highest levels of business — and, as a result, change everything those decisions touch.
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Inside The Pleasure-Profit Paradigm, clients work with me three times per month in deep 1:1 sessions, with direct access to me between calls as they apply the work in real time.
Every decision — strategic, structural, creative, financial — is where we do the real work: getting underneath what’s driving you and aligning your choices and actions with what you actually want to create.
Together, we refine the way decisions are made, the energy they’re made from, and the ripple effects they create — across your revenue, team, capacity, and life.
Most founders try to do this in isolation. That’s exactly why it never sticks.
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This proximity gives you what most leaders never have: a trusted advisor who understands the psychology, nervous system, and identity layers beneath your strategy — and who can support you in holding the conviction that pleasure and profit are not opposites, but multipliers.
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Decisions that used to sit on your desk for weeks move in minutes.
You stop paying the tax of doubt and delay.
Here, we don’t build businesses that require you to sacrifice yourself, your health, or your longevity.
We architect companies that grow in ways that feel good, stay profitable, and reflect the full truth of who you are.
The future of your business is being built one decision at a time.
Every choice is a blueprint for what’s coming next. And right now, you have the chance to make those choices from a completely different place.
The Pleasure-Profit Paradigm™ is where creative founders come when they’re done playing the game on someone else’s terms.
It’s where we design companies that scale sustainably, create wealth that feels good to earn, circulate money in ethical ways that lift our communities, and build lives that allow you to enjoy the success you’re creating.
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The decisions you make will always define what’s possible — for your business, your team, your family, your future.
And the quality of those decisions is determined by the support, perspective, and partnership you allow yourself to have.
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If you’re ready for every decision you make to stop costing you more than it gives back — if you’re ready for your business to expand without demanding more of you — then it’s time to say yes to this level of support.
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Capacity is limited.
Clients are accepted by application only.
“I feel like I have a solid foundation now”
Cera is a really wonderful coach.
She has so much knowledge, and she knows how to transmit it.
She helped me address a lot of the aspects of my business that I was afraid of or frustrated by that I kept dropping the ball on.
I feel like I have a solid foundation now to be able to move forward without so much worry or avoidance.
I tend to be the space holder in my work and relationships, and it takes a lot for me to trust someone to hold space for me.
From the beginning, I fully trusted Cera in that role.
One of the things I really appreciate about her is that she doesn't gloss over anything.
I worked with her in regards to my business, but we also dove into the personal and emotional sphere and how that was impacting my business and my life.
As someone who really values diving deep into those areas, it was so nice to have someone help me through some of the sticky spots I wasn't able to traverse on my own.”Â
– SUSAN FRANKOVICH
“Cera made it feel doable,
because she knew it was...”
Part of choosing ME was really letting my fears of running a business subside. I come from a family with nothing but failed businesses under their entrepreneurial belts....
The mistakes of my ancestors don't define my success and ability to see my purpose unfold.
Starting [my business] was a BIG dream. I had started with some 1:1 students a few years prior to coaching with Cera. It was too purposeful to ignore, the results the students were getting were too loud to let fear win. I HAD to make this a REAL SCHOOL.
Cera made it feel doable. Because she knew it was. She wasn't holding my same fears or programming. She cut through the bullshit. She knew I could do it, even when I was scared.
Shit. I'm gonna cry typing this!
The Un•Earth School of Magick is WILDLY successful....
I love you, CERA! Thanks for taking me on as a 1:1 client.
– KELSEY M.
“Her advisement was both practical and magical...”
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I've had a full day to let myself settle from my session with Cera. I'm still not sure if I have the words to fully express my gratitude for her skill, time, compassion, and ability to catch the parts of me that had fallen through the cracks.
She helped me craft my business mission as well as connect with my north star principles. She gave me accessible tools to aid me in moments when I have forgotten myself, my mission, and my goals.
I feel uplifted on multiple levels. I am reminded of all the work I have done already. How simple and delicious and joyful this can all be. Her advisement was both practical and magical. The clarity I gained in those few hours were life changing and I am now confident in my next moves along this path I am creating for myself. I don't feel like I'm creating it alone now.
She is a phenomenal space holder for healing and growth. She has the ability to assist while cultivating agency.
I'm excited about continuing to work with her as I craft my life.
Thank you Cera!
– RAWIYAH TARIQ
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