Do you feel like no matter how much you level up, you still have to hustle, grind, and do the most?
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If you feel like the stress, hustle, and struggle follows you no matter how much you do or achieve, you may have a secret addiction to doing things the hard way.
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Hear me out.
You have The Vision…
đź”®The six or seven figure business that you’re running from your dream home.Â
đź”® The leisurely, soft morning in which you drink a picturesque coffee on a picturesque balcony while writing in your picturesque journal with a just-so pen.Â
đź”® As you look out over your gorgeous view, delighted to step into a day filled with dream clients, followed by a stunning yoga class, a meditation, a dinner with the love of your life, drinks with friends full of crinkle-eyed laughter.Â
đź”® A relaxed nervous system and a fortune in investments and savings.Â
đź”® A business where you work 20 hours a week and spend the rest of your time living life exactly the way you want it.
…It’s all just so damn Instagram worthy.
 But in your day-to-day…Â
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🙅‍♀️ You're drastically over giving and under charging.Â
🙅‍♀️ You’re spotty in your marketing, making things harder and more stressful for yourself by working in fits and starts.Â
🙅‍♀️ Come to think of it, are you marketing, or just endlessly coming up with new offers and new ideas, toiling away on Canva, half heartedly posting, and giving up before anything really gets going?Â
🙅‍♀️ Are you terrified to “leave anyone out” in your offers or your marketing because you just wanna help everyone so damn much?
🙅‍♀️Feel your stomach drop into your butt at the thought that anyone might ever hear your prices and say “I can’t afford it?”
🙅‍♀️Do you know deep down that your work is good… but then slip into bouts of extreme self-doubt — partially because you’re not getting the results you want — and start to feel like your potential for greatness is haunting you?Â
🙅‍♀️Do you struggle to believe that you’re worthy of the higher ticket sales, the raving fans, the committed clients who buy as soon as you drop a new offer?Â
🙅‍♀️Do you fill your schedule with busywork, and stress and overwork yourself even when you don’t need to, struggling to say no to any gig or offer out of scarcity around when the next one will come?
🙅‍♀️Do you struggle to set work aside at the end of the day day because you feel like “it shouldn’t be allowed to be that easy,” especially when other people have to work so hard?Â
If so…Â
No matter how soft you want your life to be, you may have a nervous system wired to doing things the hard way.Â
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And it’s time to change that.I regularly get told that I have a magical life.Â
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That I’m “doing it right.”
That I’m “living the good life.”Â
When I tell people about what my life is like, I frequently hear “Well, that’s lucky” or “That’s easy for you because you make so much money.”Â
But I want you to know it’s not luck, it’s design.
And it wasn’t until I made very specific and intentional changes to the way I related to time, money, and labor that I was able to finally break through my income ceiling, and begin to make consistent six figure years in my small business.Â
(In fact, just a couple years before my first six figure year, I had an 8k year.)
I created my spacious life and 6 figure business without ads. I did it without a big team. I did it without a ton of strategy.Â
When I made my first six figures, I didn’t even have a website.Â
What created the breakthrough I’d been dreaming of was designing my business very intentionally around what I wanted my life to be like — and building it before I had the clients or the money.
This is what allowed me to have my first six figure year, and to maintain it year after year.
And while making consistent six figures years is delightful, that isn’t what makes me feel rich.Â
The money isn’t what makes my life, or my business, so soft.
A Soft Biz is about time and choice.
And this is exactly what I’ll be helping you achieve in…
Soft Biz Era
A 6 week group coaching program to help you strip away your secret addiction to doing it the hard way, to reveal your softest, most easeful, and richest life possible.
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JUNE 19-July 24th, 2024
Live Calls: Wednesdays, 5-7pm
Replays available within 24 hours
We're all pretty online, so I'm sure the phrases "soft life" and "soft girl era" are familiar to you.
The hashtag has over a billion follows on tiktok, so it's been pretty omnipresent since it came on the scene few years back.
(Before we go further, let's stan that this was created by Nigerian influencers — once again Black women at the forefront of popular culture and leading the way for trends and discourse.)
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Since it popped up, the term has been everywhere, showing up in magazines, blogs, and youtube videos all over the internet.
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Soft life and soft girl era are a direct response to hustle culture, and stand in stark contrast to the "girl bossing" of the 2010's.
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The girlboss era of online business was just hustle culture in a wide brimmed hat.
Constantly online. Launch after launch after launch. Churn out programs and promises faster than Shein churns out $8 knock off fashions. Money and follower count over everything.
Businesses popping up and shutting down just as fast, as the owners burnt themselves out prioritizing rapid growth over resourced nervous systems.
Advertise luxury, but behind the scenes it's the struggle-life business as usual.
Enter, the #softlifeera.
The rejection of strength and work ethic as your sole identity.
Your soft life is particular to you.
As long as you're rejecting struggle, stress, and hustle as your main mode of being, and opting instead for prioritizing joy and experiences that light you up AND position you for the time and financial freedom you desire, then you're in it.
It’s about prioritizing your joy first, which can mean leaning into the aspects of your work you genuinely love.
It’s not anti-work; it's pro setting boundaries where you need (work, relationships, chores, etc.) so you feel more joy, gratification, and fulfillment in your life overall.
I know so many people who are trying to cultivate a #softlife at home...but are still bringing #girlboss grind and hustle to their business.
But you can't grind your way into a soft life.
 You can't spend hours a day stressed, overworking, undercharging, over-giving, obsessing over numbers and sales and metrics, and expect the result to be your softest, most abundant life and business. The sneaky blindspot here is that you’re working so hard to earn a soft business and a soft life…but that’s not how it works.
If you're an entrepreneur, your #softlifeera must include your Soft BIZ Era.
Leading your business in a way that prioritizes your pleasure, your highest excitement, your biggest, boldest ideas. Your joy. Your simplicity. Your ease.Â
A business where your primary decision-making criteria is "will this feel good for me?"
Create it now.
Soft Biz Era
A 6 week group coaching program to help you strip away your secret addiction to doing it the hard way, to reveal your softest, most easeful, and richest life possible.
00
DAYS
00
HOURS
00
MINS
00
SECS
JUNE 19-July 24th, 2024
Live Calls: Wednesdays, 5-7pm
Replays available within 24 hours
And you’ll find that when you begin to understand what it means to comfortably accept a life of ease, support, and receiving, and revel in living it, you become magnetic to clients, your income explodes, and you realize everything you thought about money coming from hard work was wrong.
Over the six weeks of the Soft Biz Era
We will meet weekly for hot seat group coaching
to help you move through every mindset block and nervous system disrupt that’s preventing you from creating your very own Soft Biz, and living your softest life ever.Â
You’ll have exclusive access to the Soft Biz Era private podcast feed.
Delivering you short downloads of inspirational ideas, new concepts to ponder, and questions to answer on that will help you tap into the mindset and new paradigm that your Soft Biz will require.Â
You will also receive journal prompts
to help you do self inquiry and self discovery on these concepts and begin to reshape your new Soft Biz beliefs.Â
Your #SoftBizEra doesn’t have to be “someday” that you only achieve after you make $100,000.Â
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You can have it right now.Â
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And in fact, your income and impact goals become so much closer when you unlearn the drive to attempt to grind and hustle your way there. Your next level of income, impact, joy, and inspiration are in reach when you know that leaning back, receiving, and focusing on what feels good to you are the missing piece in your current business strategy.
Contrary to popular belief, having a soft life isn't about having a ton of money (though the money helps). You don’t need it first.
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Back when I was still grinding my face off, accepting every client that came my way even if they weren’t a fit, undercharging, working all hours, taking every gig I could possibly get out of scarcity, I thought there was no way I could opt into a softer life yet.Â
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In order to change things, I had to recognize that I was telling myself a story (a story you may be telling yourself, as well)…
“I can’t change the way I’m doing things until I have more money.”Â
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More money was always the answer.Â
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I believed…
“I can work less when I have more money.Â
 I can charge more when I have more money.Â
 I can turn down nightmare clients when I have more money.Â
 I can be more deliberate about my schedule when I have more money.”Â
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I felt like I had to prove myself in my business, in my industry, in my community, in my vocation, in the world. I felt like I had to prove myself before I would be allowed to live life on my own terms.Â
But no matter how hard I worked, I never could never prove enough to myself to give myself a break.
A lot of inner work went into unpacking these beliefs so that I could finally recognize that I didn’t go into business for myself to replicate the conditions of a shitty job.Â
Having a business isn’t about working yourself to the bone.
And your Soft Biz Era is not about being completely delusional and never working.Â
It’s about becoming very intentional about your time, your energy, your boundaries, and choosing to prioritize a life that is focused on pleasure, joy, and ease — even when stress, hustle, and overwork are available (because let’s be honest, they’re always available).
So many people think that when they just have more money and more clients, they’ll finally relax about money, and be able to prioritize themselves, relax a little, and take time off. But when they start making more money and the stress doesn’t go down a bit, they realize that the money was never really the issue.
Stepping into your Soft Biz Era...
..isn’t something that automatically comes with cash or clients.Â
It isn’t something you can access without purposefully peeling back all of the layers of deep beliefs and internalized capitalism, secret addictions to hustle, being driven by stress, and defining yourself entirely by how hard you work.Â
All of that must be stripped away and remade in order for you to truly step into and embrace your Soft Biz Era. And you can do it now, before anything else in your business changes (and in fact, it may be the very thing that must change before you start seeing the results you’ve been dreaming of).
..is your decision to run your business in a way that supports the life you want to live — right now today — rather than believing you have to earn it first.Â
You’ve earned it.Â
You’ve done enough.Â
You’re good enough.
You are enough, right now, today.Â
You deserve a business that is designed to support you rather than working the other way around.Â
That’s what Soft Biz Era is all about.Â
Soft Biz Era
A 6 week group coaching program to help you strip away your secret addiction to doing it the hard way, to reveal your softest, most easeful, and richest life possible.
00
DAYS
00
HOURS
00
MINS
00
SECS
JUNE 19-July 24th, 2024
Live Calls: Wednesdays, 5-7pm
Replays available within 24 hours
I created a soft life and a soft business before #SoftGirlEra was ever floating around on the internet. (Back when Tik Tok was still called Musically, in fact.)
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At the time, I called it an Intentional Business.
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My Soft Biz is structured entirely around how I want to spend my days.Â
✨ Waking up with no alarm. Mornings dedicated to movement, journaling, meditation, and reading.
✨ Working exclusively with clients I love.
✨ Afternoons sitting in adorable cafes, dreaming up programs, offers, and creative work that excites me.
✨ Evenings relaxing at home with my cats, cooking and listening to podcasts in the hot tub.Â
✨ Friday’s spent on the beach.
This is my Soft Biz approach.Â
What will yours be?Â
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What does your dream life and business look like? Â
You’re already holding The Vision.
I’m here to help you start to live it.
Soft Biz Era
A 6 week group coaching program to help you strip away your secret addiction to doing it the hard way, to reveal your softest, most easeful, and richest life possible.
00
DAYS
00
HOURS
00
MINS
00
SECS
JUNE 19-July 24th, 2024
Live Calls: Wednesdays, 5-7pm
Replays available within 24 hours
